Who I am

About Me

I'm Bethany Steele, a Baltimore based web content and CMS specialist, who excels in web work and cares about getting it done well. I hold a DHS Trusted Tester Certification in Section 508 accessibility and bring that same attention to detail to everything I publish, migrate, and build. Currently available for new opportunities.

Recent Websites I Have Worked On

Skills

CMS Platforms: Modern Campus CMS, WordPress
WordPress: Elementor, WP Bakery, Divi
Languages: HTML, CSS
SEO & Analytics: Google Search Console, SEMrush
Accessibility: WAVE, ANDI, Section 508, WCAG 2.1
Design: Figma, Adobe Photoshop
Project Management: Asana, Monday.com
Productivity: Microsoft 365, Google Workspace

Credentials

DHS Trusted Tester Certification (Section 508 Accessibility)
Udemy SEO Fundamentals
Google UX Design Certification
B.F.A. from Maryland Institute College of Art

History

Recent Work Experience

Web Specialist at Goucher College

As a Web Content and CMS Specialist, I managed web content, accessibility, and SEO across dozens of institutional web pages including billing, staff directories, compliance policies, and program pages on a 1,000+ page WordPress and Modern Campus CMS website. I led a content and information architecture restructuring effort, consolidating 13+ pages, reducing duplication, and improving the end user experience through three rounds of cross-functional stakeholder reviews. My experience includes manual accessibility audits using WAVE and ANDI, remediating hundreds of links, buttons, ARIA tags, and HTML edits to meet WCAG 2.1 AA and Section 508 standards across regulated content areas. I implemented SEO strategy through keyword research, metadata updates, and performance monitoring using Google Search Console and SEMrush, achieving an 87% improvement in CTR, a 6% increase in clicks, and a 31.7 average position gain across optimized pages. I've built 5 web forms using WordPress plugins to support operational workflows and improve the end user experience, and maintain content calendars, produce HTML email communications, and assist in developing a compliance policy template following institutional standards. I also incorporate AI tools into my daily workflow to improve content discoverability and site architecture recommendations, and have completed OHO SEO training and earned a DHS Trusted Tester Certification in Section 508 accessibility.

Web & Digital Design Specialist Contractor

As a Web Content and CMS Specialist my experience involves leading WordPress content migration, SEO updates, and accessibility remediation for a local museum and designing and launching WordPress websites for small businesses across industries including education consulting, senior care, and automotive services. I lead content strategy from discovery through delivery , planning site architecture, navigation, and page hierarchy aligned to client goals and create wireframes, mockups, and brand style guides using Figma and Canva alongside on-page SEO implementation including metadata, page titles, and Yoast configuration. I also write original copy, design branded graphics, and schedule social content for clients across Facebook, Instagram, and LinkedIn using eClincher. Projects are managed end-to-end over an average of eight weeks from planning through QA and delivery, with ongoing monthly maintenance for active clients.

Resume (PDF)